The importance of a creative brief

Everyone is familiar with the idiom flying blind, an expression used by aviators when they cannot see anything because of the fog for instance. Well, in most cases, entering into a design project without a brief is like flying blind. The importance of a creative brief...

3 reasons to begin your creative journey

3 reasons to begin your creative journey – CreativeCase Edition 1 I have always been creative. My mother saw to it that my life was filled with arts, crafts , music, dance and drama. Every day was an exciting creative delight. So here you may be thinking that...