Brand voice personality

Quality content online can provide your brand with a voice and a personality – brand voice personality Google Panda In Feb 2011 Google introduced the Panda update to their search engine algorithm  in an effort to lower the rank of “thin” sites and return higher...

PR in the Marketing Media Mix

The Marketing Media Mix – Media is getting complex: Keep your message clean. PR is key still best to generate attention and affection. Presently, we belong to an “instant” news culture.Powerful new media tools are introduced almost daily. Walter Lippman stated...

67 minutes time2serve

At the risk of letting this day run out and feeling like we had not contributed 67 minutes for this cause, we decided to do so although we are office bound. We could not let Mandela Day go by without devoting 67 minutes of our time – one minute for every year of Mr....

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