We were tasked to do the logo design for Yogaway Yoga & Pilates Studio. We used the Spiral, which is the oldest symbol known to be used in spiritual practices,which reflects the universal pattern of growth and evolution. The spiral represents the goddess, the womb, fertility and life force energy.Our purpose was to convey the intended message to the proposed audience without additional explanation or context. Our principles for effective logo design. Simple, Memorable, Timeless, Versatile/Flexible, Relevant & Appropriate.
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