Facebook Messenger Ads the new best thing
The modern conversation continues to evolve at an exponential rate. It’s often difficult to keep up. Keeping up to speed is what the geeks at Creative Imagineering do best. And because we do it for you, you never have to panic about being behind the digital curve. We took a closer look at Facebook’s new Messenger Ad service.
We’ve always communicated with our customers, but now ‘how we communicate’ is changing. Now, Facebook is onto the next big wave of personal advertising with its Facebook Messenger service. They’ve clearly crunched and researched the numbers, which can substantiate their investment in promoting this channel. Facebook Messenger Ads are the new way to connect with current and prospective customers, using the powerful targeting from Facebook.
The Facebook Messenger numbers:
- Over 2 billion messages are sent between people and businesses every month on Messenger
- 53% of people are more likely to shop with a business they can message directly
- 56% of people would rather message than call customer service
Messenger has experienced a meteoric rise as a versatile channel that is convenient, quick, personal and responsive. If your company already has a Facebook page, then you are already on Messenger. All you need to do is make a few changes to your Page settings.
What Facebook Messenger can do:
- Reach and engage with your existing customers
- Reach potential customers with a personal message
- Keep the conversation going
- Offer after-sales support
- Run company or product Ads on the home screen of the Messenger App
Messenger Ads work just like Ads across all Facebook platforms. And you can use the same Ads you use on Instagram and Facebook. People will see Messenger Ads on the home screen of their Messenger App. The Ad will click through to your chosen destination on your website, or another app or a conversation with your Sales Manager.
What you need to know:
You can only advertise to people who are already on your Messenger service. This creates the opportunity to do a ‘Push’ message to encourage current or prospective clients to message you. You can automate your Messenger to start with. Then you can use a graphic scan like the one we have created below. They receive the ‘Push’ message, scan the code and then become part of your chat platform. Now you can start to engage.
To chat to us now, go to your FB Messenger App, click on PEOPLE and then SCAN CODE. Now you can say Hallo!
Creative Imagineering can strategise and implement your integrated marketing campaign across all platforms including Facebook Messenger. We make it our business to keep ahead of the trends. Email us and find out who we can partner up to achieve your business goals.