The April Fool’s Day pranks this year in South Africa were considered mediocre or just plain lame. Some were so average that you may even have missed them. We look at some of the pranks that worked and the total flops. April Fool's phone APP for ‘tasting’ Pick n Pay...
6 reasons your company needs a Learning Management System The tech revolution has changed the way we work, play and even learn. If you are a progressive company embrace this change and invest in an online training platform. Read our 6 reasons your company needs a...
You may have noticed that your organic reach on Facebook is just not what it used to be. Did less than 10% of your fans see your last post? And this is a fact. So, you may be questioning its efficacy as an advertising platform. We explore whether...
In today’s global and digitised playground, everyone is competing in the gig market. Fortunately, companies are realising the power of a more holistic approach to create and maintain a strong brand identity, consumer loyalty, and effective competitive strategies.
One could argue that the brain of a business is its finance department, it’s personality the sales department and its body the product on offer. Continuing to follow the same analogy, the marketing department is the heart that pumps the oxygen and nutrients to the body.
If there is one universal truth it’s that we all have a heart. Marketing has always been about the ability to turn a want into a need. In recent years, brands have become particularly sharp in the way they do that.
Welcome to emotional marketing.
Today everything is digital and with currency moving more towards crypto, cash is soon going to be a thing of the past. In the near future, most products will be sold solely online.
At Creative Imagineering we have been setting up successful commercial online platforms for years. These are the 3 fundamentals we have learned.