Creative Insights

The Exponential Rise of Influencer Marketing

The Exponential Rise of Influencer Marketing

Influencer marketing continues to stimulate vibrant debate. Some naysayers claim it’s on its way out, however, a recent survey by Influencer Marketing Hub proves quite the opposite. Here are some of the key takeaways from the survey. 1) Instagram is the powerhouse for...

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S.A. companies not enthusiastic about 4IR technologies

S.A. companies not enthusiastic about 4IR technologies

A new study reveals that the technologies comprising the fourth industrial revolution (4IR) are not being adopted by South African companies with much enthusiasm.  This was the key finding in research undertaken by World Wide Worx and SYSPRO.  Let’s unpack the study a...

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The Latest Google Innovations

The Latest Google Innovations

Google never fails to surprise with regular algorithm changes and constant innovation. Gmail recently celebrated their 15th birthday, so we thought it opportune to take a closer look at what we can expect from the world’s largest search engine giant today and in the...

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10 Reasons Blogging is Best for your Brand

10 Reasons Blogging is Best for your Brand

These days there’s a lot of hype around video content, but don't underestimate the value of blogging. Your 2019 content strategy should still include ‘blogging as usual’.  Here are 10 compelling reasons why. 1)  A critical content marketing tactic for 2019 In a recent...

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The top 8 Digital Marketing Trends in 2019

The top 8 Digital Marketing Trends in 2019

While no-one disputes the power of effective digital marketing, what continues to evolve are the most appropriate digital platforms.  We explore what the top 8 digital marketplace trends are in 2019 and what this means for marketers. Cyberspace has been steadily...

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The New Social Media Model is here

The New Social Media Model is here

The rules of social media are being rewritten by giants like WeChat, consumer forces and increased regulation.  From public broadcast channels to private communication tools.  We took a closer look at the world of social media and how these changes are going to affect...

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