Creative Insights

GEN Z – The Millennials after the Millennials

A Millennial's Take on Generational Shaming Labels, boxes & categories in the name of Marketing In the marketing industry, STP ( segmentation, marketing, and positioning) is a research and analysis method invented to better structure marketing plans around a given...

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Time to divorce your Advertising Agency?

Admittedly, this is quite a scary headline. Our Advertising Agencies have been good for our brands over the years. We enjoyed a 'fruitful’ relationship, especially the quarterly languid liquid lunches and rugby box tickets! But, are they still 'fit-for-purpose?' Prior...

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Is UX an Art or a Science?

Putting the U back into UX is it an Art or a Science? We believe it’s the perfect blend of both. Ultimately, it’s about making the design of the experience human-centred. It’s about enabling humans to do useful things easily. That’s what has made brands like Apple and...

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Mandela Day a time to take action & inspire change

Mandela Day calls on us all to make the world a better place.  As the world reflects on one of its greatest iconic leader’s 100th birthday – we are calling on you to join us in making this #MandelaDay even greater.  If you cannot give of your time, you can still make...

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When is a good time to rebrand?

The marketplace is a ‘twitter’ and speculation is rife about ABSA's imminent rebrand. They have been dropping hints in teasers since March. The big announcement is to be made on 11 July. When is a good time to consider a company rebrand? We unpack the typical...

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Are Drones to Democratise our Skies?

Drones are becoming more prolific worldwide.  They can deliver medical supplies, make dangerous jobs safer and protect endangered species.  Some are even planting trees and fighting fires! However, their potential is hampered by regulations in many countries as...

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