There’s an adage that says: “Advertising is what you pay for, publicity is what you pray for.”
Public Relations is considered almost 90% more effective than advertising. This is because your story has more credibility when independently verified by a trusted third party, rather than purchased.
Creative Imagineering can now offer an even more integrated marketing service, through the delivery of a dedicated and targeted Public Relations service for our clients.
When Public Relations works in tandem with all your other marketing initiatives, you build credibility and brand integrity. A truly integrated approach.
With access to over 15,000 updated media contacts in South Africa and Africa, we craft media releases that sing the praises of your company and brand and target specific and relevant media.
We monitor and track all the publicity generated from these media campaigns and send you detailed report backs that quantify the value. The beauty of this is that you can put a financial value on the media generated and incorporate these reports in your own monthly reporting.
With advertising, you tell people how great you are. With publicity, others sing your praises.
It’s important to be mindful of the differences between paid and earned advertising. So, while we offer a strategic Public Relations service, the publication of media releases is entirely at the editor’s discretion. Together we need to ensure that your news is newsworthy. It has to have a great ‘hook’ or angle and must have relevance or be topical to ensure publication.