Creative Insights
New rules for YouTube ads – what you need to know
Google has made some of the biggest changes to ad rules on YouTube since its inception as it looks to protect the reputation of brand advertising. We took a closer look at what’s been happening on YouTube ads and what has compelled YouTube to act. These sweeping...
How do you know if you’re an Internet Addict?
According to research*, 61% of respondents admitted to being addicted to the internet and their devices. We spend almost one day a week online and 50% of people prefer to communicate digitally than in person. How do you know if your internet use is a problem? Take...
POPI Act Jargon unpacked for Marketers
Is it just us or are you getting more unsolicited emails and SMS communications than ever before? This trend is quite perplexing since the Protection of Private Information Act (POPI) was legislated in 2013 and is already in play. We explore what this means for...
Is Marketing Just a Dating Game?
Is Marketing just a Dating Game? In the spirit of Valentine's Day, we asked whether Marketing is just a dating game? And we are sharing the Creative Love this week with our special Valentine's Day offer. Find out more below. What’s in a dating App? Love used to be...
Dummy’s Guide to the 4th Industrial Revolution
If you haven’t heard that we are amid the Fourth Industrial Revolution, don’t worry. We will bring you up to speed, so that you can contribute (with confidence) to the next dinner party conversation, about this fascinating and mind-boggling era. What is the 4th...
Facebook changes to curb fake news, but this fake video gets 16 million views
When news spread that parts of the planet were in for a ‘Super Blue Blood Moon’ sighting earlier this week, the social media feeds, like Facebook, were buzzing with chatter. Some brands and other Pages jumped on board to celebrate this spectacular lunar event where a...