by Creative Imagineering | Aug 18, 2019 | Content Marketing, Integrated Marketing, Marketing
Influencer marketing continues to stimulate vibrant debate. Some naysayers claim it’s on its way out, however, a recent survey by Influencer Marketing Hub proves quite the opposite. Here are some of the key takeaways from the survey. 1) Instagram is the powerhouse for...
by Creative Imagineering | Feb 22, 2019 | Uncategorised
Investing in marketing is often viewed as a ‘grudge purchase’. Much like household insurance or medical aid, it’s difficult to part with your cash when the benefits aren’t immediate – and the yield is long term. We explore why marketing is sometimes treated like...
by Creative Imagineering | Jan 14, 2019 | Content Marketing, Digital Agency, SEO, society, Technology, Uncategorised, Website Design and Development
2018 was a year when many things were established – and new epic things started stirring. 2019 will be a year of innovative, disruptive change for a range of industries across the globe. With the unvarying increase of accessibility to technology and...
by Creative Imagineering | Nov 20, 2018 | Digital Agency, Graphic Design, How to, Marketing, Social Media, Website Design and Development
First impressions are lasting impressions. As a business, you only have one chance to make this impression. Your logo is your first opportunity and you need to make it bang! There are thousands of businesses out there that have ineffective logos. Logos...
by Creative Imagineering | Sep 18, 2018 | Digital Agency, Imagineers News, Integrated Marketing, Marketing, Social Media, Technology, Uncategorised
A Millennial’s Take on Generational Shaming Labels, boxes & categories in the name of Marketing In the marketing industry, STP ( segmentation, marketing, and positioning) is a research and analysis method invented to better structure marketing plans around a...
