Brand Image and Digital Marketing – Ask Creative Imagineers.
Your personality is what makes you uniquely you. Your brand identity is your brand’s personality and what differentiates your brand from all the others out there.
How do you manage, protect and more importantly innovate your brand in 2019?
Consistency is perhaps one of the most important aspects of keeping and innovating your brand – but it is easier in theory than in practice. It doesn’t matter how big or small your company is, brand challenges occur at all levels of business. Why? The internet is a big place, in an era when original content is key, it may be hard to maintain a consistent, inspiring and alluring brand voice.
Creative Imagineering has the best systems in place to ensure that your brand thrives within its industry. At Creative Imagineering we know that effective digital marketing goes beyond computing and AI- it’s about the empathic understanding of the market, deliberate actions and responsive awareness of the competition.
What are the top five must-do’s?
Develop a general guideline
Understand what your brand is about, versus how it’s perceived and what you want it to be perceived as. It’s important to create a general guideline with accurate demographic information, substantiated by market research. Digital marketers are research fanatics and experts.
Often trying to do the research yourself, may mislead you in the wrong direction.
Once you’ve established general guidelines look at tone and voice of the brand.
How does your brand talk? Write? What emotions does it trigger?
The tonal approach of your brand is important because it illustrates your company’s essence – and whilst people may be wrong or right, their initial perception and brand affection will be largely determined by the way you phrase yourself. When creating voice and tone guidelines, it’s important to provide lots of examples.
Design Design Design
How do you hope to create original designs if someone else who clicked the same things as you can create a very similar design to you because you decided to use an application? Logo and Design auto-generative applications have their uses, but for any company that wants to be taken seriously, they just won’t do.
And concept aside, trademark and design rights infringements are a real and costly scenario.
Look at a way of increasing efficiency and productivity.
For example, you can create a list of emails for different occasions – want a professional consultation? Speak to us.
Be consistent across digital marketing channels
“A large part of branding is meeting and informing your customer’s expectations when it comes to interaction with your company”.
People will have a pre-conceived idea of what topic they will read about if it’s linked to your organisation. You need to satisfy them and keep them guessing – and wanting more.
Innovation needs to strategic, analysed and constantly challenged.
To learn more about AI, strategic innovation and integrated marketing, check out our insights page on Creative Imagineering.