Creative Insights
The South African Promise – Heritage Day
“Hope is being able to see that there is light despite all of the darkness.” Desmond Tutu There are a few things that regardless of cultural background, that every South African can relate to. Whether it's knowing what the sting of devil thorn feels like or how...
GEN Z – The Millennials after the Millennials
A Millennial's Take on Generational Shaming Labels, boxes & categories in the name of Marketing In the marketing industry, STP ( segmentation, marketing, and positioning) is a research and analysis method invented to better structure marketing plans...
Time to divorce your Advertising Agency?
Admittedly, this is quite a scary headline. Our Advertising Agencies have been good for our brands over the years. We enjoyed a 'fruitful’ relationship, especially the quarterly languid liquid lunches and rugby box tickets! But, are they still 'fit-for-purpose?' Prior...
Is UX an Art or a Science?
Putting the U back into UX is it an Art or a Science? We believe it’s the perfect blend of both. Ultimately, it’s about making the design of the experience human-centred. It’s about enabling humans to do useful things easily. That’s what has made brands like Apple and...
Mandela Day a time to take action & inspire change
Mandela Day calls on us all to make the world a better place. As the world reflects on one of its greatest iconic leader’s 100th birthday – we are calling on you to join us in making this #MandelaDay even greater. If you cannot give of your time, you can still make...
When is a good time to rebrand?
The marketplace is a ‘twitter’ and speculation is rife about ABSA's imminent rebrand. They have been dropping hints in teasers since March. The big announcement is to be made on 11 July. When is a good time to consider a company rebrand? We unpack the typical...