You have the website. Now, where are the customers? It’s not enough to simply launch your website into cyberspace. You need your website to work hard for you. To generate leads, new customers and ultimately sales. Here are some of the imperative features we build into websites to ensure that they deliver results.

Make your Contact Us easy

Create a Contact page on your site that is easy to find and has a strong call to action such as ‘Work with Us’, ‘Order Now’ or ‘Sign Up’. Ensure your Contact Us call to action is easy to find with a navigational button displayed on your main menu.
It’s also a good idea to include your physical ‘storefront’ details on the Contact page. This information demonstrates your legitimacy and provides ‘offline’ alternatives for customers to get in touch with you. You can also embed a Google Map alongside basic contact information on your Contact page.

Optimise your website for SEO

We ensure all the websites we design and develop are equipped with optimal SEO features and searchable keyword copy. You need to structure and deliver your content in such a way that all relevant engines (not only Google) will be able to locate it, understand it, and serve it up in that critical moment of high-impulse and action-oriented curiosity when people perform searches for relevant terms.

Connect your website to your Social Media

You may have visitors who are interested in what you sell or offer but won’t contact you via your site — they might be more comfortable interacting on Facebook, where they already spend much of their time online. Give these people the option to engage with you. By embedding your social media widgets into your website, you also give visitors more opportunity to share your content and photos. This cross-pollination is imperative.

Direct traffic with a call-to-action buttons

With a call-to-action (CTA) button, you can nudge potential clients to a certain page on your site: your merchandise, your list of professional services, or more details about your company and brand.

Feature client testimonials

Sharing compliments from clients and customers is a great way to establish credibility, build a reputation, and source more happy customers.

Grow your email list with a Mailchimp popup form

A regular emailer is a great tool to keep the conversation alive and develop a brand relationship with interested followers. This platform also allows you to keep them in the loop about new products and services. Monthly emailers are ideal for engaged readers and dedicated followers: people who are willing to receive updates in their inbox and are more likely to buy products or services marketed to them in this way.

Websites that generate leads

We are a small and highly-skilled team of #girlgeeks that specialise in designing and developing simple but effective websites. We design websites taking all these sales generation tactics into account to ensure that your website works hard for you and achieves your sales goals. Ultimately it’s about attracting and converting new customers. Email us if you want to update your current website or design a new one with powerful client attraction and retention features.